Every day is Greenbuild
Posted : November 18, 2009 by Kaye, Category: Sustainability, events
Have you been trying to keep up with all the Greenbuild round-ups as much as me? This Reuters article gives a great overview of the event. And if you are tired of reading, these pictures at Greenbuild’s Flickr page and here at Treehugger also sum it up quite nicely.
However, even though all the excitement of the show is over, the topic of sustainability is here to stay.
The key to green or sustainable (depending on your preference or definition!) building is realizing that we need to engage in it so much it becomes the norm. This is not a fad, this is the new way of doing things! We’re getting there, but we’ve got a long way to go, and it’s going to require a lot more effort, integration, shake-up of today’s conventional design process, and most of all education, check out Greenbuild365. We were all worried about just how high the level of greenwashing would be at the show – but the theme of Greenbuild this year seems to be the lack of greenwashing, look at Greenbiz’s article on this. Which is an encouraging step forward – showing industry understanding is gradually maturing. But I agree with Joel, that is not to say the show was a hype-free zone.
All in all, Greenbuild 2009 was a great show for us and, by the sounds of it, the vast majority of attendees. We’re looking forward to 2010 in Chicago. And for the next 364 days, will be working to get the message out that green building is here to stay, and that performance analysis has a key role to play.
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IES » » Greenwashing again?
May 14th, 2010 at 3:55 pm
[...] Greenbuild last year, it seemed like greenwashing was a thing of the past. As we saw in November, the theme of [...]
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